Today’s consumers experience countless touchpoints across online and offline channels along their path to purchase. Many crave the retail expertise and customer service that empowers them to make the best purchases they feel good about.
These demands of the modern day consumer mean one thing only for retailers – that they can no longer rely on one channel alone to succeed. It is brands who think of the digital and physical presence as a single entity and are able to deliver a seamless and consistent customer experience across channels who will thrive in the long run.
Join Euromonitor International and Socialbakers in this exclusive webinar that will:
- Review how the retail industry performed in response to the shift in consumer behaviour towards online channels in 2020
- Explore how the industry is expected to grow in 2021 and beyond, and how retailers can position themselves for success
- Highlight the winning digital channels that retailers should invest in to create a robust omni-channel customer experience strategy