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Topic

“It’s The Most Unusual Time of the Year:” Holiday Marketing in 2020

Description

No one really knows what to expect this holiday season. No holiday parties? Fewer gatherings? More online shopping? It’s an unusual holiday season, and it’s up to marketers to adapt quickly.

Join the experts from Socialbakers alongside special guests, Sophie Boissinot-Tremblay of ALDO Group and Steven Monterastelli of Ayzenberg, on Thursday, December 10th, at 12pm ET to discuss the unique and meaningful ways brands can engage customers from home this year, the importance of the shopper’s online experience, industry predictions for 2021, and more. Sign up for this festive and insightful conversation today!

What We’ll Cover:

-Exclusive 2020 industry data, including top performing holiday hashtags, the most engaging holiday posts by brands, and more.

-The best practices you need for creating a successful social strategy this season with a look at social listening.

-Emerging trends and what they mean for 2021’s marketing landscape.

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Time

Dec 10, 2020 12:00 PM in Eastern Time (US and Canada)

Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Lindsey Sacco.

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Message preview	Hi there, You are invited to a Zoom webinar. When: Dec 10, 2020 12:00 PM Eastern Time (US and Canada) Topic: “It’s The Most Unusual Time of the Year:” Holiday Marketing in 2020 Register in advance for this webinar: https://socialbakers.zoom.us/webinar/register/WN_eyfXxxjjTyupRM5uOzfxeg After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Sophie Boissinot-Tremblay (Assistant Manager of Public Relations & Social Media @ALDO Group) Sophie Boissinot-Tremblay is a proficient Global social media marketer with over 9 years experience in the retail industry. As an assistant manager of global social media and influencer relations at the ALDO Group for over 4 years, Sophie works to build engaging social media strategies across channels while harnessing strong and direct relationships with consumers, influencers and fans that form the #AldoCrew. Bob Gearing (Head of Enterprise Solutions @Socialbakers) Bob Gearing is the Global Head of Enterprise Solutions at Socialbakers NYC and has been a part of the team for 6+ years. Bob has led the acceleration of growth, innovation and success for global clients including developing partnerships with major brands such as ABInBev, WWE, LVMH, Discovery Inc. and more. Prior to his time at Socialbakers, Bob managed sales and partnership teams in the industries of sports and tech including executive roles at CBS Radio, New York Yankee Radio, NeuLion, Inc. and Rightster. Steven Monterastelli (Associate Director, Data & Insights @Ayzenberg) Steven is an insight-driven strategic marketer and brand builder, with a passion for crafting compelling stories with data. He has worked with the progressive agency, Ayzenberg since 2014 and has grown to direct aspects of measurement, strategy, and channel guidance for the agency’s Xbox and Game Pass social business – spanning triple-A titles, events, and next-gen hardware releases. Above all, Steven is passionate about unlocking insights and translating complex challenges into big ideas, unique opportunities, and strategic roadmaps that drive vision and influence human behavior.

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